Micromax Strategies

Micromax - STRATEGIES Analysis, Business plan, Group activity, Swot analysis. Place in the Marketing mix of Micromax. The company employs a unique marketing strategy that targets the Indian market position.


Micromax is an Indian consumer electronics company headquartered in Gurugram, Haryana, India. It was established as an IT Software company operating in. Pages in category "Micromax Mobile". The following 17 pages are in this category, out of 17 total. This list may not reflect recent changes (learn more).


Yu brand has cheaper phones than xiaomi with better OS (I prefer cyanogenmod over miui) but I am not going to buy it. Why don't Indian smartphone companies like Micromax and Karbonn bring quality and durability in phones in spite of their long presence in the market unlike Xiaomi. In , Micromax, Intex and Lava held market shares of 15%, 10% in the country and were unable to anticipate the fast adoption of the 4G.


A Presentation of the Business Model,Corporate Level,Business Level and Functional Level Strategies of the Indian Mobile Giant-Micromax. After almost drowning in the rising tide of Chinese handset makers in the past two years, the Gurugram-headquartered company regained a slot among the top five in smartphone brands during the September quarter, says analyst firm Counterpoint Research. In the September quarter.


Micromax will be launching almost 13 smartphones in India by March 31, - eight new smartphones under Micromax. Micromax Informatics Limited is one of the leading consumer electronics company in India, and the 10th largest mobile phone player in the world. Over the past.


Experts said the current valuation of Micromax will not be more than Rs 1, crore, considering the share price for the buyback will not exceed. Micromax Informatics' valuation has crashed about 93% in roughly four years from a peak of Rs 21, crore in to less than Rs 1,